Best Customer Experience: Ensuring that customers are engaged and satisfied with your products / services after their purchase is a good practice if you want to have a positive business reputation online.
Improve marketing expenses: It costs 5x as much to attract a new customer as to keep an existing one. By focusing on reducing churn, you can gain more value from your online marketing than buying new customers.
Increased Customer Lifetime Value (CLV): A strong customer loyalty strategy gives you more cross-selling and upselling opportunities for other products, increasing each customer’s revenue potential.
If you’re ready to invest more in customer loyalty, email marketers : is actually the most effective platform for this, in front of social media, content marketing, reference marketing, and so on.
The introduction of some key messages in your marketing emails is therefore a good starting point. Here are the types of emails 5 that you can send to improve customer retention.
- Welcome Emails
Smart marketers always send a welcome email as soon as someone subscribes to their newsletter or subscribes to their service. By immediately reminding your listeners why they have registered, you make sure they do not unsubscribe or tag your emails as spam.
The welcome email is also an opportunity to offer a user-friendly introduction and explain more about your products and features.
It offers a user-friendly introduction, directs subscribers to the help center if they have questions and quits by pointing out some of the product features that subscribers may not know about.
2. Friendly reminders
Friendly reminders can help you make sure your audience buys and continues to buy. E-commerce stores send friendly reminders to customers all the time when they give up their shopping cart before buying it. It is also possible to remind previous customers to purchase relevant products, such as a new set of razors, a face cream, etc.
B2B and service-oriented businesses can also use easy-to-use reminders to sell their products and cross-sells. For example, an agency that is already doing design work for a customer might send friendly reminders about other services such as marketing automation or SEO.
User-friendly reminders are also great for subscription products to remind customers of recurring payments. Here is an excellent example of a friendly reminder from an email tracking tool:
3. Rewards and Exclusive Offers
Most people sign up to receive emails from a brand to access special promotions. Reward your customers’ loyalty by sending them special offers associated with important events throughout the year, such as vacations, a break-up in the middle of the month, an end of the year, the anniversary of the registration of a subscriber to your mailing list, etc.
SEMrush offers a free copy of a popular digital marketing book as a price after subscribers implement some of the platform’s tools. It serves the dual purpose of providing value and encouraging subscribers to make greater use of the software, resulting in better customer retention.
4. Review or requests for comments
Asking your customers to provide feedback is a great way to show them that you appreciate their opinion. This serves a dual purpose: keep them engaged and provide you with constructive feedback that you can use to improve your business.
E-commerce companies can do this by sending product review requests, while service companies can send a quick inquiry for feedback.
etc. Maintaining positive public notices is also beneficial to your online reputation and your SEO.
5. Reengagement Emails :
Re-engagement emails have one purpose: to attract previous customers (or even prospects) who have stopped interacting with your business. You can use your Customer Relationship Management (CRM) tool to track customer engagement and trigger email when someone has not engaged with your brand for some time.